2 horas en la Huelga de la UPR from Alberto Bartolomei on Vimeo.

"For the record, my top 4 marketing naff list is:

1. Consumer generated content, otherwise known as a promotion or cheap stunt. Otherwise known as a bribe for eyeballs.
2. Viral films. It’s not a film it’s an ad. Calling it a film doesn’t make it any more effective.
3. Branded content. A long ad.
4. Online magazines. It’s not a magazine. It’s a cut and paste sales brochure or another blog banging on about Lady Gaga.

In an online world dominated by fast and free mediocrity, the purpose and role of a brand is more important that ever. And while the decision to charge or not to charge is still uncharted territory, is not charging a sign of insecurity about what makes one brands output better than another? And I purposefully mean better not different. That line on a creative brief that says, ‘What makes the brand different?’ It should read ‘What makes the brand better.’

Can we please move on from the online democracy age (the hall of naff), and into an era of online quality and closed walls (‘gasp, stone her!’ they cried), where discerning people value the extra-ordinary and the only thing that is democratic, is that quality gets a meaningful paycheck. There’s a reason why HBO is consistently brilliant and why the BBC is the most revered news and entertainment media brand in the world. People pay for it."

Experimenting a bit with different objects around the bf's house.

Coachella had many pieces that lighted up at night and were awesome. One of the most impressive was Cubatron:

Created by Mark Lotter, the Cubatron is “a 3D LED light sculpture. It consists of 5 Modular Cubatron arranged in a rectangle 8×40 feet wide and 13 ft high. Each Modular Cubatron is made up of 1000 lights within an 8×8x8ft open aluminum frame. They sit on top of a 5ft high steel pipe platform. People can view from any direction or crawl underneath.” Each light is individually controllable by computer to any color and brightness level. (Thanks to Mr. Lotter for that explanation!) Needless to say, the Cubatron is visually stunning, and also a ton of fun for festival-goers to explore. I love it because it’s beautiful and interactive, and allows you to create a peaceful, reflective moment in your otherwise jam-packed, hectic day spent bouncing from concert to concert. And, of course, the Cubatron couldn’t exist without the wonderful technology of LED lights. Because of their lightweight and energy-efficient nature, Lotter was able to use LEDs to put together a sculpture that is relatively easy to set up and store, and doesn’t use a lot of power, all of which Coachella appreciates, I’m sure. If you get a chance to go to Coachella this year, be sure to keep an eye out for the Cubatron…you’ll be glad you did!(elementalled)

There is small interview this artist made for etsy. Hope you enjoy!

Tell us a bit about yourself (name, location, affiliations, personal stuff).

"Melabo" was created by combining the first two letters of my first, middle and last name... Megan Lalli Bogonovich. I live in an apartment in Concord, New Hampshire with my boyfriend Chuck. I've been to art school and graduate school and collected those degrees. Now, I teach at the community college in town, but luckily the semester is over. So, for the summer my brain and hands belong to me. My routine consists of walking to my studio, getting my coffee and bagel on the way, and then settling in to make stuff. My studio is upstairs in a little yellow building that used to be a barn. It's open and sunny and comfortable.

What is the first thing you can remember making by hand? How and why did you make it?

I grew up in Vermont and more than making drawings as a kid, I remember going outside and re-organizing nature. Tidying up. Collecting bits in piles. Finding places to install bark roofs. Getting a little red knife was a big deal at one point. My brother was expert at cutting paths, so we explored outdoor places. We lived across the street from an artsy college and I remember that we used to bump into outdoor installations on a regular basis. A door in the middle of the woods, big clay mushrooms that would be filling a field one day and gone the next, old metal desks welded together to make a huge frog with an open mouth. Kind of an interesting way for a kid to be exposed to are... experimental and without museum formality.

What inspires you? Where do your ideas come from?

I like to travel. I like to look at things. I like to make associations. I watch people. I like the pieces I sell on etsy to be fun and approachable. The larger scale sculptural pieces that I make in my studio often influence the etsy pieces. And vice versa.